Thanks to its feature-rich interface, Notion allows the kind of freedom and flexibility that a content marketing team really needs. It needs to have functionalities that go beyond the standard to allow a truly cohesive working experience. Something as dynamic and creative as social media content needs a platform that’s just as flexible. Why use Notion to create social media content calendars? Notion lets you do all of these and more. This allows you to get an overview of what you have planned and identify any gaps in your strategy – which is the whole point of having a content calendar.Ī good content calendar tool is one which lets you strategize, create, publish, maintain and analyze everything in one place unlike Excel or Google sheets which barely cover two of these. There are many tools out there that will make your content calendar actually look like a calendar so you can get a 30 thousand feet view of your work. It becomes increasingly difficult to sort and manage when you have a large volume of data on it.Īnother major drawback of using spreadsheets for your content calendar is that spreadsheets aren’t visual. Though they can help you track your content with ease, creating and most importantly, publishing that content through them is another story.īesides, spreadsheets get slower and messier the more data you add to them. Spreadsheets are pretty limited in their capabilities. Spreadsheets work great if you are working with numbers, but when it comes to content for social media which contains elements like captions, images, videos, etc? Why not use spreadsheets for creating a social media content calendar? Many marketers use spreadsheets for creating and managing a content calendar, but there’s a more efficient way of doing it. You can plan out topical content in advance, eliminating the last minute chaos of coming up with relevant pieces of content. If you work in a team, a content calendar allows you to get insights from your teammates who have different creative roles so you can all pitch in and work together in a single workspace.Ī content calendar also allows you to be consistent with your content marketing efforts. It helps you plan out the content for all your platforms in one organized whole besides also helping you keep track of your progress and generate more ideas. This goes to show the importance of documenting your content strategy and that’s why having a content calendar is necessary if you want your efforts to bear fruit.Īfter all, your content calendar is one of the most important documented pieces of your content marketing strategy. Meanwhile, 83% of those who use content creation/calendaring/collaboration/workflow tools are most successful. Why do you need a content calendar for social media?Īccording to Content Marketing Institute (CMI), 93% of B2B companies use content marketing, out of which 62% who have a documented strategy find the most success with their efforts. If you’re a content marketer, Notion is your one-stop solution for creating and managing highly visual content calendars that don’t have you hopping from one tool to another. You can easily set it up so it meets your personal requirements. It can be used as a database, a task management tool, a content repository and more. What makes Notion really stand out from the rest is its incredible flexibility. It’s a tool that is founded on the premise that users should be able to build whatever they need to when using it.” “Take notes in a meeting, share them with co-workers, assign tasks, create spreadsheets, and collaborate in real-time. It’s an all-in-one solution for your workplace that combines all your everyday work apps with different functions into an integrated whole. Notion is one of the most popular productivity tools out there right now with a user base of over 4 million. It can get pretty confusing and overwhelming fast.Īs a content marketing agency ourselves, we’re quite familiar with this less than glamorous side of social media marketing.īut fortunately, there’s one tool to save the day – Notion. The biggest struggle of every social media marketer is keeping organized when they have tons of content going out on a multitude of platforms in various formats.
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